Survey: 74840 Facebook Users in The Gambia

01/01/2012 06:47

Wednesday, December 28, 2011

Facebook mania is gradually creeping up in The Gambia. According to Socialbakers, the social media statistics portal, there are currently 74840 Facebook users in the The Gambia, "which makes it #150 in the ranking of all Facebook statistics by country." Within the last six months, the number of users increased by 4600 representing a 6.55 per cent jump.

Senegal at #90 and Nigeria at #34 have 620620 and 4369740 users respectively. More people use Facebook in The Gambia than in Togo or in Sierra Leone or in Niger. In the 213-country survey, the United States scores the highest with 157412260 users whilst the Vatican City has the lowest with only 20 users.

According to Facebook, there are over 800m active users worldwide. Of this, about 350m access Facebook through their mobil devices. The increase in Facebook usage in The Gambia has been attributed hugely to the proliferation of mobil phones in the country. Sidestepping the hassles of the Internet cafes, many Gambians are now just a finger-touch away from accessing their Facebook accounts.

The Gambia

Total Facebook Users: 74840
Position in the list: 150.
Penetration of population: 4.10%
Penetration of online population 57.52%
Average CPC: $0.19
Average CPM: $0.08
 Facebook penetration in The Gambia is 4.10% compared to the country's population and 57.52% in relation to number of Internet users. The total number of FB users in The Gambia is reaching 74840 and grew by more than 4600 in the last 6 months.

Comparing these nearest countries by penetration of Facebook users shows that The Gambia has 0.08% higher FB penetration than Vietnam and 0.29% lower FB penetration than Iraq.

User age distribution on Facebook in The Gambia


 The largest age group is currently 18 - 24 with total of 29 188 users, followed by the users in the age of 25 - 34.

Male/Female User Ratio on Facebook in The Gambia


There are 69% male users and 31% female users in The Gambia, compared to 53% and 47% in Cape Verde and 46% and 54% in Netherlands Antilles .

On the graph below, it is observed that the biggest gain in the last 3 months was recorded by the age group of 35 - 44.

Age Growth on Facebook in The Gambia





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